OUR MISSION
To Shape the Future of Footwear & Apparel: Profitably and Responsibly.
Our Brand is Our People
THE TEAM
Manufacturing, Materials and Logistics Expert
25+ years of industry leading experience
Master facilitator, collaborator, mentor, & coach
Dave Kelley
PRINCIPAL
Material Development, Operations, Supply Chain & Sustainability
25+ years of global leadership experience
Strategy, Metrics, Business Process, & Organizational development
Annette Herboth
PARTNER
Brand & Product Development, Sourcing, End-to End Strategy
25+ years of global leadership experience
Strategic growth planning & implementation
Lee Myers
PARTNER
25+ years in International Trade, Logistics, and Compliance
HTS classification, product marking, labeling, and customs compliance
Logistics Partner and Trade lane analysis
Åsa Emanuelsson
GLOBAL LOGISTICS AND
TRADE, LICENSED
CUSTOMS BROKER, LCB
Footwear R&D, Seasonal Development & Engineering, Innovation, Methods of Make
35+ years of Gobal Industry Experience
Sustainable Manufacturing, Reduced Direct Labor, Closer to Market Solutions
Steven Ploem
FOOTWEAR ENGINEERING
& INNOVATION
30+ years of global apparel leadership
Product and Materials Development and Sourcing (soft goods and hardlines)
Proven Process Optimization and Digital Transformation Expert
Krista Schreiber
APPAREL DEVELOPMENT
& SOURCING
30+ Years Building and Running Responsive Supply Flows
Retail Leadership & SaaS Founder Combining Strategic View with Practical Approach.
Unlocking Throughout & Free Cash Across Global Supply Chains to Retail
Jasper Zeelenberg
RESPONSIVE RETAIL
SUPPLY CHAIN
Product & Materials Development, Sourcing & Manufacturing
Process Optimization & Operational Excellence
Strategy Development & Deployment
30+ years of Global Apparel Leadership
Carlos Martel
GLOBAL
APPAREL SOURCING
Elite Performance Sportswear & Luxury Fashion Designer
Global design experience across leading sportswear, football & luxury fashion brands
Expertise spanning elite athlete product, performance apparel, athleisure & brand-defining collections
Ffion Appleton
APPAREL
DESIGN
Footwear Sourcing, Development, Manufacturing, Quality Assurance
20+ years of global industry experience
Expertise from handcrafted orthopedic shoes to high-end fashion & performance footwear
Daniel Doerfler
FOOTWEAR
DEVELOPMENT
Specialist in footwear
innovation, tooling, & manufacturing excellence
Background in automotive precision engineering & performance footwear development
Deep experience leading development & production
across Asia, bridging design
& factory execution
Johann Wlassa
FOOTWEAR
DEVELOPMENT
30 years global commercial management in FW/AP
Proven Brand Building from start up to large businesses
M&A and exit strategy execution
Paul Rutherford
COMMERCIAL BRAND
MANAGEMENT
Sourcing, Manufacturing & Operational Excellence Leader
Quality Management Systems & Product Integrity Expert
25+ Years of Global Leadership Experience
Tom Young
MANUFACTURING
OPTIMIZATION
Global Sourcing, Quality & Supply Chain Operations Leader
25 years with Gildan, Fanatics, VF Corporation & Score (former COO)
Americas Sourcing, P&L Growth & Operational Transformation
Homer Máximo
SOURCING
& OPERATIONS
Global Director, Digital Solutions with firsthand insight into the connected product ecosystem.
Led enterprise connected product strategies, aligning cross-functional teams around a unified architecture.
Jake Hanover
DIGITAL
SOLUTIONS
15+ years designing skills-based training for Fortune 500 teams
Translating expert knowledge into learning that sticks
Alex Kerr
LEARNING
& L&D STRATEGY
40 years FW & AP leadership
GM of Liaison offices in Asia and America
Product, Growth, Leadership and Innovation focus
Ellen Schmidt-Devlin
SENIOR ADVISOR
LEARNING & EDUCATION
Edison Award winning Footwear Innovator
25+ year cross category Brand experience
Leader of Global Innovation teams and processes
Fred Dojan
FOOTWEAR
INNOVATION
Senior footwear and accessory business development, strategy, sourcing and sustainable manufacturing expert
Bruce Goldberg
ADVISOR CELEBRITIES
& INFLUENCERS
We cover the footwear, apparel,
and accessories ecosystem.
BRANDS & RETAILERS
FACTORIES & SUPPLIERS
Partnerships
Technology
Making Technology as simple as it can be, and as complex as it needs to be! We accelerate the potential of your team and your ideas to drive value quickly.
Sustainability
Lake Advisory is an independent consultancy specializing in responsible sourcing and sustainability. We work with clients to drive greater transparency, responsibility and efficiency in global supply chains.
Quality
Our quality management experts on ground protecting your brand and providing real time data for better decision making.
